Event conception & art direction.

Nike launched 2 special edition of AF100 in collaboration with Tavis Scott and the Label Roc-A-Fella. The occasion for us to create a different experience to cop the pair.

A full day in the recording studio learning everything about the label with a special quiz at the end.

A rafle right in the middle of a Yard winter club party dedicated to the man himself Travis Scott.

Agency - Yard